In this article, we’ll share what a mission statement is and break down these 4 mission statements from startups to examine why and how they work.

As a startup founder, building your email subscriber list should be among your top priorities. While building your social following is also important, you don’t “own” your lists on any social network. If the platform went away, so would your hard-earned fans and followers.

Founders pursue new brands for their work for a number of reasons, some logical and some illogical.