A logo and brand strategy that’s personal to you?
A website that turns visitors into clients?
Email marketing that works but isn’t overwhelming?
A marketing guide to help you continue pushing forward?
Messaging that connects in this time of uncertainty?
While the rest of the world is frozen in place, you have the chance to serve and connect with audiences who need you. And with clarified messaging and a strategic plan, you can feel confident all your marketing is empathetic, consistent, and effective.
We understand as a small business you’re looking for a way to survive while shifting your budget. That’s why we’ve created three affordable marketing packages to make it easy for you to confront challenges and cover new ground.
The marketing you do today will help you over the next year, five years, and beyond. Whether you’re pivoting or just getting started, Well Refined will help you create a digital marketing strategy that supports your customers now and when we’re back to a healthy market.
Beyond creating a memorable look for your brand, Well Refined helps you improve your website user experience, ensure your content is well-optimized for search, and develop more engaging email marketing & social media posts to turn visitors into customers.
As a fully remote team from the beginning, we have well established processes & tools for collaboration and execution so your marketing never misses a beat. Whatever comes next, we’re a responsive team of experts ready to help you through it.
We believe that creating a seamless experience for your customers across all channels is the most important foundational element of a business. This means consistency in your messaging and unified strategy, where each element of your marketing serves and works with one another.
Our process includes capturing your language, defining your audience, and conducting market research. After this is complete your dedicated copywriter will then build your brand’s messaging, including a mission statement, vision, values, and language to use with your brand.
To create the visual identity of your brand, our designer will spend time understanding your vision for your company. They will then take your ideas and put them into action, creating the perfect logo for your business.
Your completed Style Guide comes with a fully customized logo, watermark, color palette, and brand fonts.
With your established Brand Messaging Guide, your copywriter will then turn to your website content. Written specifically to your audience, you will walk away with a website that meets your visitors where they are, and copy that converts.
We also provide Search Engine Optimization (SEO) for all of the website pages we write, helping your audience easily find you with a quick Google Search.
Your brand comes to life with your custom designed website. We build our websites with intentional customer journeys and seamless user experiences so your brand story is clearly communicated.
We design the backend so it’s intuitive to upload media (videos, photos, etc) and publish new content, keeping it easy for you to maintain and update on your own.
We believe the power of marketing is in delivering content that’s useful, informative, and engaging.
Our Content Marketing service begins with competitor research and marketing strategy. After we’re complete, you’ll walk away with a comprehensive content calendar that will show you how to leverage your current content to serve your audience well on every platform.
Email marketing allows you to nurture your leads to convert them into customers. We will set you up on your own email platform, create a branded template, and give you the resources you need to serve your audience well.
Email marketing has an ROI over four times higher than other marketing formats including social media, direct mail, and paid search. To say it is a good investment is an understatement.
The key to success on social media is to build relationships, listen to your audience, and pursue engagement rather than just numbers. We help you find where your people are, what they find valuable, and how to meet them there.
Our Social Media Marketing service includes strategy, competitor research, copywriting, design, scheduling, and analytics.
A lead magnet is a free download or interactive quiz/assessment you offer your audience in exchange for their email address. This is the strongest method to build a warm email list. By offering content that entices your potential customers, you are not only adding them to your email list, but guiding them in the next step towards their work with you.
Our Lead Magnet Creation + Automation service includes topic guidance, content creation, design, website and email integration, and an email delivering the lead magnet.
After COVID-19 is over, a return to normal will be gradual and life will certainly look different. That’s why you need to know how to successfully market your business, no matter what comes our way.
Learn how to develop a clear marketing strategy inside our new guide, Stronger on the Other Side: How to Market Your Business with Compassion & Creativity During Uncertain Times.
Enter your first name and email address below to download the guide.
Experience what marketing is like with Well Refined as your partner. Schedule a free call to see if our team is a good fit for your goals.