About Us

We’re a
values-driven marketing agency.




We partner with founders who thrive on uncovering new solutions to persistent problems. Let’s strengthen your brand’s mission and story to bring innovation to your industry.

Get in touch
400%
Market reach increase for
85% of our clients.
2011
9 years old and in the game for over 15 years. But we’re just getting started.
$11m+
In funding we've helped our clients raise through venture capital and sponsorship.
Our Approach

We believe good ideas with excellent implementation can change the world.

You started a business to do more than just make a profit.

You understand what people in your industry want and how to make it simpler for them to achieve that goal.

Getting your solution to the people who need it most is one of the most rewarding outcomes of marketing, and also the most difficult.

Great marketing should measurably increase your reach - sometimes through simple touch points. And sometimes through barrier-breaking launches that change the trajectory of your organization.
We’ve been marketing brands for 15 years, and have proven processes in place to do the focused work, using the latest tools, to help you enter and grow in the marketplace.

As your partner, we take over your marketing from top to bottom, giving you the ability to stay agile and concentrate on doing the work only you can do as a founder.

Each person on our team specializes in a specific area of marketing, which means you pay one fee to get access to a great depth of experience.

In a nutshell? You create ideas. We execute. And the world changes.

The Team

Founded in 2011 by Jane Butler and Christy Knutson, Well Refined is headquartered in Raleigh, NC, and New York City, with team members and clients throughout the country.

We’re passionate about serving others, especially founders and their teams. We love the idea that our work has the power to improve the world. It drives our relentless pursuit to learn, test, and grow. And with each exciting result, we get better at doing our job well.

Meet Christy, Jane, and the team they built.

What we value

Partnership
We’re committed to strong relationships and prioritize deep understanding. We value partnerships with respect, courage, and open communication. We operate as an extension of our clients’ teams with commitment and trust.
Impact
We are a team who pursues work that’s greater than ourselves. We work with clients committed to bringing innovation, compassion and restoration to our world. We love our work and partner with founders who love theirs.
Excellence
We delight in creating and delivering design, strategy, storytelling, connection, and results with excellence. We expect the highest levels of integrity and trust from our team and clients.
Enthusiasm
We’re a team who finds joy in our work. We bring energy, enthusiasm, positivity, and curiosity to our projects and clients. Through a continued pursuit of personal and professional growth, we help businesses gain traction in their markets.

Empathy
We believe empathy fuels connection, that it is both a challenge and a driver of creativity. Empathy, kindness, and compassion are central to how we approach our team, our clients, and the customers you serve.

Time
We deeply value the gift and responsibility of managing time well. Internally, we hold ourselves to a standard of vibrant work + life dynamics, and work to help make this possible for our clients as well. We respect you and your time.

What’s the meaning
behind our name?

To refine is to remove the impurities, the flaws, the inaccuracies

What we’ve learned over the years is that people don’t buy the best products, they buy what they understand. When you distill messages, visuals, and strategies down to their clearest form, you’re more likely to win a customer.
So, there you have it: Well Refined.